The Finest,
Within the Finest.

Salt by Peb selects only the most exceptional from Jeju Hanwoo,
a category already defined by rarity and prestige.

Beyond conventional grading systems,
we propose a new standard of gastronomy.
One that only Jeju can deliver.

The value of Jeju Hanwoo does not begin with a name.
The pristine nature of Jeju, its winds, its waters, and the grasses rooted in its volcanic soil, shapes the very environment in which these cattle are raised.

Pasture is not simply feed. It is nature in its most direct form, carrying Jeju itself within every blade.
Salt by Peb attends to the distinct flavor and texture that emerges from Hanwoo raised on Jeju's grasslands, calm, unhurried, and free from stress.

BEYOND
THE
GRADE

Marbling is one language for describing great beef.
But it cannot tell the whole story.

Salt by Peb evaluates premium through a wider lens:
origin, raising environment,
aging potential, and depth of flavor.

What we seek is not simply high-grade beef,
but Hanwoo with a flavor worth remembering.

Stable Supply

In our exclusive contract farms on Jeju Island, where 50% of Korea's grasslands are concentrated, our Hanwoo are raised in the cleanest and healthiest environments.

Science of Flavor

Salt by Peb applies enzyme fermentation technology imbued with 5,000 years of fermentation wisdom, elevating every cut beyond simple aging.

Quality Beyond Borders

From HACCP-certified facilities to custom global packaging, freshness is meticulously controlled from the moment of slaughter to delivery.

Precision Fermentation

Precision-Fermented

Unrivaled Science of Flavor

Flavor already exists in nature. Salt by Peb discovers it through enzyme fermentation technology inspired by 5,000 years of Korean fermentation wisdom.

This process elevates every cut with remarkable tenderness, deep umami, and consistent performance.

Texture

40%

Reduction in shear force through extended aging

Umami

2x

Increase in glutamic acid and IMP during aging

Moisture

<3%

Juice loss rate for consistent yield and texture

Consistency

100%

Batch reliability across every cut delivered

Superior Fat Composition

Higher MUFA/SFA ratio and lower cholesterol create a buttery texture that melts smoothly, with a clean finish without greasiness.

Natural Umami Richness

Glutamic acid, BCAA, and amino acid density build deep, layered flavors that linger across steaks and traditional dishes.

Our Aging Science

Proteins become free amino acids, creating deeper flavor, more consistent tenderness, and over 100 Maillard compounds when cooked.

Measured Results

Tenderness, umami, moisture loss, and batch reliability are managed as measurable outcomes for premium kitchens.

Proof on the Plate

Director Choi Su-geun

"Aged Hanwoo embodies the aesthetics of patience. Like well-ripened kimchi, it offers true value infused with time and dedication."

Choi Su-geun

Hon. Prof., Kyung Hee Univ. · Korean Culinary Museum

Chef Jo Woo-hyun

"The aging process is a technique that activates the enzymes in Hanwoo, tenderizing the meat and enhancing its umami. Every piece concentrates deep flavor and tender texture."

Jo Woo-hyun

Korean Master Craftsman · Owner Chef, 'Flora'

Chef Park Chan-il

"Hanwoo's rich aroma and savory fat create a supreme balance, further refined through aging to deliver a deeply concentrated, lasting flavor."

Park Chan-il

ICIF Culinary School · Chef, La Comma

Chef Song Yong-wook

"Salt by Peb's aged meat delivers exceptional taste and quality. Its perfect flavor and yield reflect true culinary expertise, making it ideal for special menus."

Song Yong-wook

Exec. Sous Chef, Seoul Dragon City Hotel

Brand Reputation

Our quality is certified,
not simply claimed

Salt by Peb backs every product with certification, from food safety to origin to manufacturing integrity. It's verifiable proof for the businesses and consumers we serve.

ISO 22000 Food safety certification for managing operational safety risks and supporting a reliable supply chain.
HACCP Food safety hazard control from raw material sourcing through final consumption.
JQ Jeju Qualified certification for products meeting standards set by Jeju Special Self-Governing Province.
Patent Certificate Patent recognition for a proprietary aged meat distribution system and related methods.
Certified Exporter by Item AEO certification from Korea Customs Service for faster and safer export procedures.
Venture Business Verification Recognition of Salt by Peb's technology and business model through venture business verification.

For Premium Hospitality & Retail

Not every kitchen
can use this.

We work with a select number of fine dining establishments, premium hotels, and specialty retailers around the world.
If you are interested in sourcing Jeju Hanwoo for your programme, we welcome the conversation.

Hong Kong gwz@gwz.one 1/F, 149 Wong Nai Chung Road, Hong Kong
South Korea wbmes@saltbypeb.com 53, Ganwoldong-ro 3-gil, Jeju-si,
Jeju-do, Republic of Korea

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